OVERVIEW: SOCIETA OSCURA ROSSO BIOLOGICO IGT – PACKAGING DESIGN

Arterra Wines approached Publicis Montréal and other creative studios across Canada to develop a brand concept around a new Sicilian Organic Red they were bringing exclusively to the Québec market. Of more than 30 concepts reviewed, ours was selected for the SAQ release. Tapping into the deep history of Sicily’s secret societies, or beati paoli, the concept was illustrated to feature mystical moon phases, the all-seeing eye, and stellar constellations typically associated with the occult. Artwork is applied in a brilliant linear gold foil, with hidden details blind-embossed into the black felt paper stock, and finished with an embossed gold and black capsul.

DESIGN COLLABORATION WITH PUBLICIS MONTRÉAL FOR ARTERRA WINES CANADA