Reserve Sauvignon Blanc wine bottle package design, bottle sitting sideways, elegant, wood type typography.
Lineup of all reserve bottle packaging, displaying new brand design, brand typography with woodtype style, creekside.

Serious wines from an irreverant bunch™

Wine bottle design for Creekside Estate Winery, displaying estate wines, sauvignon blanc, pinot grigio and shiraz, with large, stacked wood type

OVERVIEW: CREEKSIDE ESTATE WINERY — REBRAND

A long and icy winter weekend visit to the winery, with the type of behind the scenes access normally reserved only to owners and the winemaking team, provided all of the ingredients essential to formulating a repositioned brand. An authentic persona rose quickly to the top: These are Canadian farmers - salt of the earth kindof people - bold, straight-shooters with a hearty appetite for innovation, and healthy doses of irreverence and wit. These are obviously new world wines (and many are award winners) — wines that have something to say. Winemaker Rob Power wasn’t named ‘Ontario Winemaker of the Year’ several times in a row on accident. These attributes manifest themselves via a bold identity rooted in modular woodtype lettering, and peppered with patina. The typography sits sideways (depending on your perspective, or how much you’ve had to drink) and the subdued color palette conjurs notions of the underlying layers of earth that fuel the vines themselves.

A NEW BRAND MANIFESTO:

“It’s no secret that an obsession with making great wine takes several parts raw passion and a fair dose of lunacy. At Creekside, we’re no exception - in fact, some think we’re a little more bent than most. Since opening our cellar doors in 1997, we’ve been called many things: bold, innovative, gutsy, obsessive, quirky, unique - even culty, and surely a few things unfit to print. Yet our vision has never wavered and the recognition we’ve earned over the years is a testament to the importance of sticking to your grapes.

Swirl it, swish it, spit it whichever way you like. It all comes down to one simple fact: We truly love what we do. And we think it shows in every bottle. Cheers!”

Creekside Estate Winery Brand Redesign 6-pack Wooden Carrying Crate