Tequila Tromba identity design, logotype with raincloud icon on white background, illustrated by Tom Pedriks
Tequila Tromba Packaging Design by Glugg, bottle immersed in water with bubbles
Three Tequila Tromba bottles on wood surface, Blanc, Reposado, Añejo, design by Glugg
Tequila Tromba 473mL cans of Tequila and Soda, illustration design by Tom Pedriks, Packaging design by Glugg

OVERVIEW: TROMBA TEQUILA — BRAND IDENTITY / PACKAGING SUITE /

A Sip. A Storm.

Tromba tequila is named for the sudden highland storms that rain down on the agave of Jalisco and give the spirit its unique flavor. We gave new life to Tromba’s identity, created a youthful and sensory video and visuals, and a positioning that urged imbibers to Take the Night by Storm.

It might surprise Tequila lovers to learn that one of the world’s most respected and lauded Tequilas was born in Canada. Founded in 2010, Tromba Tequila grabbed the attention of bartenders and general consumers in Canada for its honest quality and superb value. The brand is now #1 at the LCBO in Ontario in the independent Tequila category, and is the #1 independent spirit brand in bars and restaurants. But it’s beginnings were humble… with less than $10,000 in marketing funds, the Tromba team won mixologists and consumers over — one by one — by visiting bars and proudly pouring their wares.

Tequila Tromba Brand photography of Agave farmer's hand holding a traditional agave cutting spade tool
Tequila Tromba Brand photography of misty Agave plantation at sunset or sunrise
Tequila Tromba bottle packaging design by Glugg, on dark surface surrounded by spices, fruits and nuts, cherries, honey, orange, dried apple, raisins, almonds
Tequila Tromba Package design detail, top of Blanco bottle closure
Tequila Tromba Reposado package design, production line, application of yellow identifier ribbons
Tequila Troba Blanco bottle and packaging design by Glugg, sitting on blue bartop in restaurant setting
Tequila Tromba Brand photography of misty Agave plantation at sunset or sunrise